Our Clean
Dog Standard

Weโ€™re cleaning up the products we use
to keep our furry friends fresh.

CLEAN
AND SAFE

Pet grooming products are relatively unregulatedโ€” we believe our dogs deserve better. Rowan is setting new beauty standards with formulas free of sulfates, parabens, silicones, and other dirty ingredients.

VETTED
BY VETS

We partnered with a Veterinary Dermatologist to create products that address the unique needs of a dogโ€™s coat and skin. Our formulas use the latest clean skincare and hair care scienceโ€”for pets and humans.

HUMAN-GRADE INGREDIENTS

Rowan is made with the same clean, proven, naturally-derived ingredients you expect in your own beauty products, but expertly formulated to be gentle and effective on your dog.

Healthy Skin = Healthy Coats

Most coat conditions are a result of underlying skin conditions, so we created formulas that do double duty: they take care of your dogโ€™s natural skin barrier and their beautiful coat.ย 

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Our Ingredient Pedigree

Your dog deserves the best. We assess all of our ingredients with an expert clean beauty chemist. Plus, theyโ€™re naturally derived, responsibly sourced, and safe for all.

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Meet Dr. Anthea Schick

Our resident Board-Certified Veterinary Dermatologist is pet obsessed and knows what it takes to keep your dogโ€™s skin and coat healthy and clean.

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