Pet grooming products are relatively unregulated— we believe our furry friends deserve better. Rowan is setting new standards with formulas free of sulfates, parabens, silicones, dyes and other dirty ingredients.
We partnered with a Veterinary Dermatologist to create products that address the unique needs of a dog’s coat and skin. Our formulas use the latest clean skincare and hair care science—for pets and humans.
Rowan is made with the same clean, proven, naturally-derived ingredients you expect in your own beauty products, but expertly formulated to be gentle and effective on your dog.
Round of Appaws
Ravioli and Rowan: A Love Story
Our mini goldendoodle Ravioli loves to get dirty. Rolling in the grass and mud (bonus points if the mud contains a decomposed animal), running along the beach, forest hikes, digging and burying things in the garden, you name it, he’s up for it. Like lots of doodles, Ravi has super sensitive skin - prone to dryness and flakiness, itchy paws from pollens and grass. Lots of shampoos - even the specialty ones with oatmeal, etc. for sensitive skin - have been too harsh for him, leaving his corkscrew curls dry and crunchy. Using Rowan - both the shampoo and the leave in conditioning spray (do yourself a favor and chuck it into you cart!) has been a GAME CHANGER. His hair is soft, skin calm and happy, he’s easy to brush out, less tangles and matts. Plus he smells like coconuts. My only complaint (which is more like a petition!): please make a bigger size in a pump pack - as we go through the bottles quite fast and a pump dispenser would def make bath time much quicker and easier!
Only the best for my puppy love!
I’m really enjoying the new Leave in Conditioner! My terrrier mix has patches of hair and areas on his body that are courser than others and I really enjoy the softening the spray gives to those areas and that I can spot treat and target those areas alone with the handy spray. I’ve tried it on wet hair after shampooing and also on his dried hair after bath. Thank you for creating this kind and thoughtful product for my fur baby
Thanks so much Erica!! We really appreciate the kind feedback and love to hear that Rocco is loving the product!! - Michelle & Sally
So silky and soft
I absolutely love this for my golden retriever and his long fur! I use this after his bath to comb through his hair easier and it makes his coat so silky, shiny and soft! It helps his brush just glide right through and then I blow dry him and his coat smells and looks beautiful. I especially love how fresh it makes him smell!
I have only used this once on my dog so this is my first impressions. My dog didn’t love it but he doesn’t like any of the products including a shampoo so it’s probably him. But his hair was so soft after the bath and he was easy to pet.
Really love this product and so does my dog :)
Rowan The Leave In Conditioner with coconut oil and ***** oil is meant to detangle and condition the coat. It smells so good, almost like a fresh fruity creamsicle. My dog is a Pomeranian Chihuahua breed and she has long coat that needs daily maintenance. My dog’s coat looked fluffy and felt softer after one spray. I sprayed into my hand and rubbed into her fur on the outside to avoid spraying too much in one area. I love how it smells so much that I don’t mind washing my hands after and letting the product residue fade naturally. My dog didn’t mind the smell and she walked away happy after I put it in her coat.