Learn more about the ingredients that go inside our bottles. 

We are passionate about clean ingredients and put a lot of care into curating what goes into all of our coat care formulas. Our choices were guided by the ingredient data assessments of EWG Skin Deep®.

What’s EWG you ask? The Environmental Working Group is a U.S.-based non-profit dedicated to empowering consumers to make healthier choices. Their consumer guides cover everything from food and water to cleaning products and cosmetics. Think of them as the trusted friends you turn to when you want to know how good (or bad) what you’re buying actually is. 

This handy chart breaks down all of our ingredient choices, why we use them, and how they rate according to the EWG’s strict health standards. Keep in mind that everything in our bottles is also 99.5% naturally-derived, responsibly sourced, and vetted by a Board-Certified Veterinary Dermatologist to ensure it’s safe to use on your furry friend. 

Rowan ingredient list

We’re on a mission to clean up the products we use to clean our pets. And part of that is leading by example. That’s why we’re choosing to be totally transparent and including a full ingredient list for each Rowan product on our packaging and on our website. 

Still have questions about the ingredients we use? Reach out to us at