We believe in doing good for pets, people,
and the planet as we do business.
We believe deeply in the human/dog connection and the benefit pets have on our mental health. We use our time and resources to support organizations that share these beliefs, to keep people and their pets together in difficult times.
We design and formulate products that tread lightly on the planet and her resources. Our goals are to eliminate 90% of virgin plastic from our products by 2023, manufacture mindfully, and build a supply chain of traceable, ethically sourced ingredients.
CLEAN UP THE CATEGORY
Pet grooming products are relatively unregulated—we believe our fuzzy friends deserve better. Our goal is to help clean up the category by making products that take better care of dog’s coats and skin with ingredients that are gentle on the environment.