Hello Clean Color

We’re so proud to be the brand behind the world’s first clean color kit for dogs. So if you’re here to learn more about our colorful innovation, you’ve come to the right place. 

The inspiration: At Rowan we think a lot about unique ways to add joy to the experience of having a dog. With fun in mind we used our clean beauty chemistry expertise to create non-toxic, washable, chic color pops for pups and their parents.

The colors: Taking a cue from some of our favorite sweet treats, we created three bright candy colors for our kit. Heavy Petting Pink, Tailwag Teal, and Pawsitively Purple are complementary hues made to flatter every type of coat. Plus, we added our signature coat shimmer for a sparkling finish.

The ingredients: When you look at human color products, many are loaded with toxic ingredients. We always put dog health first so worked with our Veterinary Dermatologist to create color that even pet parents wouldn’t hesitate to use. That’s why everything in our kit is made with non-toxic ingredients and formulated according to clean beauty standards. We use the Credo Clean Standard as our guide. The mica in our coat shimmer is dog-safe, so your four-legged friend can shine with confidence.

The perks: Our color sticks dry quickly after application, so they stay on your pup, not your rug. But they also wash off easily with pet-friendly shampoo (we recommend The Hair Wash or The Fur Wash, of course). Best of all, the color sticks are non-staining, so they won’t leave any hues behind when washed.  

The possibilities: Apply pops of color to your dog’s ears, tail, and paws—the creative options are endless. Just make sure to avoid your pup’s eye area, mouth, and inside their ears. For a sparkling finish, gently apply The Coat Shimmer to your dog’s coat using your fingertips or a comb.

We’d love to see how your Best Dog Friend is living life colorfully. Share their color styles with us @rowanfordogs #beautyforyourbestie